Talks, Panels, and Ideas Almost Worth Sharing
Paul explores how data, AI, and marketing intersect and what that means for how people discover, choose, and connect with brands.
If your audience cares about the future of discovery, the ethics of data, or the role of intelligence in creativity, that is where he spends his time.
Paul Hewett, Discovery & Growth Advisor
Helping brands get discovered in the intelligence economy.
Paul Hewett is the CEO of In Marketing We Trust, a data-native, AI-enabled digital marketing agency built around one idea: Discovery = Growth.
He works where data, AI, and marketing meet, helping organisations use intelligence systems to make better decisions, drive growth, and stay relevant in a world where machines now shape discovery.
Under his leadership, In Marketing We Trust has been recognised by AFR as one of Australia’s Most Innovative Marketing Agencies and one of AFR’s Best Workplaces. The agency ranks among Google’s top 1% of partners and is a Certified Google Marketing Platform Partner across APAC.
Beyond the agency, Paul serves on the ADMA Advisory Board, guiding the future of data and marketing in Australia, and the Asthma Australia Digital & Data Advisory Committee, supporting national digital health initiatives focused on data ethics and engagement.
He is also the Founder of Ortello.ai, a platform that helps brands manage how their data is interpreted by AI systems, and an Investor at two5one, supporting ventures at the intersection of marketing, data, and technology.
When not working, he is usually found with a guitar in hand, tinkering with gear he probably did not need, but definitely wanted.
| Theme | Example Talk Title |
|---|---|
| AI & Discovery | How AI Is Changing the Way People Find Brands |
| Marketing Intelligence | Building Systems That Think: The Next Evolution of Marketing |
| Data Ethics & Privacy | Control, Utility, and Value: Rethinking the Data Equation |
| Leadership & Innovation | From Data Chaos to Clarity: Leading Through Intelligence |
| The Future of Search | Discovery in the Age of AI: What Comes After Search |
Each session is built for real-world impact, connecting emerging technology with creativity, measurement, and commercial outcomes.
| Event | Year(s) | Country / Location |
|---|---|---|
| SXSW Sydney | 2025 | Australia |
| ADMA Global Forum | 2025 | Australia |
| HorecFex | 2025 | Da Nang, Vietnam |
| Travel Massive | Multiple | Various / APAC region |
| StudioSpace | Multiple | Australia / APAC |
| MeasureCamp Sydney | 2024 | Australia |
| Trusted Conf | 2024 | Nusa Dua, Bali |
| Trusted Conf | 2023 | Phnom Penh, Cambodia |
| SXSW Sydney | 2023 | Australia |
| NoVacancy | 2023 | Australia |
| MeasureCamp Sydney | 2023 | Australia |
| Trusted Conf | 2022 | Nusa Dua, Bali |
| MeasureCamp Sydney | 2022 | Australia |
| Trusted Conf | 2021 | VR World Tour (Virtual) |
| Trusted Conf | 2019 | Chiang Mai, Thailand |
| Australia | 2018 | Singapore |
| Trusted Conf | 2018 | Kuching, Borneo |
| Trusted Conf | 2017 | Da Nang, Vietnam |
| Trusted Conf | 2016 | Cherating, Malaysia |
Everything organisers need in one place:
Display name: Paul Hewett
Preferred title: Chief Executive Officer, In Marketing We Trust