I’m Paul Hewett, consultant, founder, investor, and occasional dark overlord of In Marketing We Trust.
I spend my time working on growth problems at the intersection of data, AI, and marketing. I help organisations make better decisions, design systems that survive contact with reality, and drive commercial growth in a world where machines increasingly shape how brands are discovered and chosen.
This site is my playground. It’s where I explore ideas, test thinking, and share what I’m learning as technology rewires how people find, evaluate, and connect with brands. Some pieces are finished. Most are experiments still in motion. That’s the fun part.
Chief Executive Officer, In Marketing We Trust
Leading a global team driving measurable growth through search, analytics, and AI. The agency is recognised among Australia’s most innovative and is one of the few Certified Google Marketing Platform Partners in APAC.
Founder, ortello.ai *- Command Your Brand’s Data. Amplify Agentic Performance* Ortello gives brands control over how AI sees and uses their information, defining what data is shared, how it’s accessed, and how performance is measured across the agentic web.
Investor, two5one
Backing marketing-aligned technology ventures that advance how data, automation, and AI accelerate business growth and intelligence.
Board of Advisors, *ADMA (Association for Data-Driven Marketing & Advertising)*
Advising on the future of data, privacy, and marketing innovation in Australia, with a focus on helping brands navigate regulatory and technological change.
Board of Advisors, *Asthma Australia (Digital & Data Advisory Committee)*
Supporting national digital health programs focused on data ethics, accessibility, and patient-first engagement through technology.
I like clear ideas, creative systems, and measurable outcomes. My approach blends design, data, and logic, experimenting with how intelligence and creativity can work together.
Usually found with a guitar in hand, tinkering with gear I probably didn’t need but definitely wanted.
→ x.com
→ github
© 2026 Paul Hewett | Commercial Growth Advisor Designing growth systems that turn technology into commercial outcomes