I’m Paul Hewett, consultant, founder, investor, and occasional dark overlord of In Marketing We Trust.
I spend my time where data, AI, and marketing intersect. I help companies use intelligence systems to make better decisions, drive growth, and stay relevant in a world where machines now shape discovery.
This site is my playground, a space to explore ideas, test theories, and share what I’m learning as technology rewires how people find and connect with brands. Some pieces are finished; most are experiments still in motion. That’s the fun part.
Chief Executive Officer, In Marketing We Trust
Leading a global team driving measurable growth through search, analytics, and AI. The agency is recognised among Australia’s most innovative and is one of the few Certified Google Marketing Platform Partners in APAC.
Founder, ortello.ai *- Command Your Brand’s Data. Amplify Agentic Performance* Ortello gives brands control over how AI sees and uses their information, defining what data is shared, how it’s accessed, and how performance is measured across the agentic web.
Investor, two5one
Backing marketing-aligned technology ventures that advance how data, automation, and AI accelerate business growth and intelligence.
Board of Advisors, *ADMA (Association for Data-Driven Marketing & Advertising)*
Advising on the future of data, privacy, and marketing innovation in Australia, with a focus on helping brands navigate regulatory and technological change.
Board of Advisors, *Asthma Australia (Digital & Data Advisory Committee)*
Supporting national digital health programs focused on data ethics, accessibility, and patient-first engagement through technology.
I like clear ideas, creative systems, and measurable outcomes. My approach blends design, data, and logic, experimenting with how intelligence and creativity can work together.
Usually found with a guitar in hand, tinkering with gear I probably didn’t need but definitely wanted.
→ x.com
→ github
© Paul Hewett · Founder · Consultant · Advisor | Helping brands get discovered in the intelligence economy